They need to accurately anticipate what's about to happen next a split second before the competition using the right information at the right time. The Two-Second Advantage is critically important for today's business leaders.
Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business-shaping predictions from it, puts this on the must-read list.
The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough
The challenge of today's digital world isn't gathering data but making sense of it quickly. The moment you begin to notice your predicaments as stumbling blocks, you start off to have additional problems because panic begins, dread sets in, and these are other sorts of great concerns on their own. The simple truth is, the manner in which you see your troubles determines how they will have an impact on you. Login to enhance your online experience.
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The Two-Second Advantage
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